PODCAST: Writing Signs That Change the Air in the Room

Tweak #079 - In part one (#078), we were omitting signs that distract. Now, we're talking about writing that thing that can ONLY come from you. Something scintillating. Something that is charged with your energy and your experience. We're bringing good writing into our signs – worthy of the good stories on our shelves – and enhancing the experience for every friend and customer.

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