PODCAST: Who's The One?
Tweak #085 - A book display that is for everyone, is not really for anyone. We create powerful connections when we design for a specific...
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Lisa Uhrik
Jul 231 min read
PODCAST: Hope for the Bottom Shelves
Tweak #084 - After seeing many great stores with some hungry-looking bottom shelves, Lisa brings attention to this valuable space with...
Lisa Uhrik
Jun 251 min read
PODCAST: We're in a Different Business Than They Are
Tweak #083 - Though I cringe when I watch someone default to Amazon to order a book in the middle of a conversation, my hope and belief...
Lisa Uhrik
Jun 181 min read
PODCAST: The Shelves in the Middle - Part III
Tweak #082 - We're wrapping up the three-part series on shelving standards with a look in the middle of the floor, where we may see a lot...
Lisa Uhrik
May 281 min read
PODCAST: Shelves with Higher Standards - Part II
Tweak #081 - In part II of this "Shelving Standards" mini-series, let's explore what stops your customers from going all the way. What...
Lisa Uhrik
May 141 min read
PODCAST: Sizzling Shelving Standards - Part I
Tweak #080 - Join Lisa Uhrik in the latest edition of 'Two Minute Tweak' and step into Brookline Booksmith with an overview of Lisa...
Lisa Uhrik
Apr 301 min read
PODCAST: Writing Signs That Change the Air in the Room
Tweak #079 - In part one (#078), we were omitting signs that distract. Now, we're talking about writing that thing that can ONLY come...
Lisa Uhrik
Apr 231 min read
PODCAST: When Less May Be More
Tweak #078 - We're exploring two principles of signage in our bookstores. In this first episode of two, we're editing the signs by...
Lisa Uhrik
Mar 261 min read
PODCAST: What Can a DIY Heat Map Help You See?
Tweak #075 - Today's episode provides insights into an effective and simple method of analyzing your store's visitor journey using a...
Lisa Uhrik
Feb 271 min read
PODCAST: It's All Display
Tweak #073 - You've got more display thank you think. Many of us lament our lack of display space in our book spaces. We know that when...
Lisa Uhrik
Feb 51 min read
PODCAST: On Being an Illuminator
We're exploring a book club pick that is making a difference in the way we approach relationships...
Lisa Uhrik
Dec 19, 20231 min read
PODCAST: Sense & Stability
Tweak #071 - In this season when stores are packed with people and stacked to the rafters with books and gifts, Lisa talks about creating...
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