PODCAST: Who's The One?
Tweak #085 - A book display that is for everyone, is not really for anyone. We create powerful connections when we design for a specific...
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Lisa Uhrik
Jul 231 min read
PODCAST: Hope for the Bottom Shelves
Tweak #084 - After seeing many great stores with some hungry-looking bottom shelves, Lisa brings attention to this valuable space with...
Lisa Uhrik
Jun 251 min read
PODCAST: We're in a Different Business Than They Are
Tweak #083 - Though I cringe when I watch someone default to Amazon to order a book in the middle of a conversation, my hope and belief...
Lisa Uhrik
Jun 181 min read
PODCAST: The Shelves in the Middle - Part III
Tweak #082 - We're wrapping up the three-part series on shelving standards with a look in the middle of the floor, where we may see a lot...
Lisa Uhrik
May 281 min read
PODCAST: Shelves with Higher Standards - Part II
Tweak #081 - In part II of this "Shelving Standards" mini-series, let's explore what stops your customers from going all the way. What...
Lisa Uhrik
May 141 min read
PODCAST: Sizzling Shelving Standards - Part I
Tweak #080 - Join Lisa Uhrik in the latest edition of 'Two Minute Tweak' and step into Brookline Booksmith with an overview of Lisa...
Lisa Uhrik
Apr 301 min read
PODCAST: Writing Signs That Change the Air in the Room
Tweak #079 - In part one (#078), we were omitting signs that distract. Now, we're talking about writing that thing that can ONLY come...
Lisa Uhrik
Apr 231 min read
PODCAST: When Less May Be More
Tweak #078 - We're exploring two principles of signage in our bookstores. In this first episode of two, we're editing the signs by...
Lisa Uhrik
Mar 261 min read
PODCAST: What Can a DIY Heat Map Help You See?
Tweak #075 - Today's episode provides insights into an effective and simple method of analyzing your store's visitor journey using a...
Lisa Uhrik, Franklin Fixtures
Jan 312 min read
Let's Talk Fixtures!
Sometimes we need to see the ideas and successes of others to help get our creative juices flowing. Here are some of our most popular...
Lisa Uhrik
Dec 19, 20231 min read
PODCAST: Sense & Stability
Tweak #071 - In this season when stores are packed with people and stacked to the rafters with books and gifts, Lisa talks about creating...
Lisa Uhrik
Nov 15, 20185 min read
Indy Stores Reveal 10 Secrets to Maximize Holiday Profits
Simple Strategies executed in minutes with bottom line results.
Lisa Uhrik, Franklin Fixtures
Nov 15, 20183 min read
How Obstacles Helped Mark the Paths for Donna & Mark
Want to see what happens when a top bookstore consultant opens her dream store? After over 25 years helping hundreds of others shape...
Lisa Uhrik & Amanda Sutton
Oct 13, 20187 min read
Engaging Your Silent Sales Force
Your customers will spend more time with your fixtures than they do with any employee. So it may be helpful to think of the fixtures --...
Liddy Carol
Oct 2, 20185 min read
Franklin Fixtures Store of the Month: 25+ Years Later – The REAL Store Behind "You've Got Mail"
Deke, a service dog and frequenter of Books of Wonder with his human Peter Glassman, knows things about bookselling. Along with the...
Lisa Uhrik
Sep 16, 20182 min read
The Franklin Fixtures of the Month: "More Than Words" Gets Reclaimed Magic
Jennifer and her team wanted something different. Out of the box. Sustainable. Fresh. Reclaimed. Could she get that AND the Franklin...
Lisa Uhrik
Jan 17, 20183 min read
You KNOW You're Welcome When...
We were blocking half of the road, so I expected an admonishment from the woman rolling down her window. What she said instead surprised....
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