Tweak # 096: Just as a captivating book hooks us from the first chapter, our bookshops can captivate visitors from the moment they step...

Originally published 11/09/2018, updated 3/24/2024.

Tweak # 095: We've been talking with a lot of people who are rebuilding after losses – and we want to help. This special edition of the...

Indie Bookstores build community. But what does that look like, exactly? Settle in for a read. We've got the best example, but first a...

Tweak # 094: It's a tiny word with a big mind shift: home . We've long adopted the third space mindset, but Mindy Massey's use of a...

Tweak # 093: Omnium rerum vicissitudo — holding Edsel Fords Cufflinks and Leonard Snart's wisdom, Lisa Uhrik reflects how PLENTY...

Tweak # 092: Like Mr. Fred Rogers, you're creating a special sort of space for your neighbors. And there are three specific things you're...

Tweak # 089: Peter Miller's Shopkeeping book inspires a look at the way we greet each other in the bookshop. We all are subject to...

Tweak # 088: As we think about and offer help to our colleagues hurt by Hurricane Helene, it's a moment to take stock of those things we...

Tweak # 087 - If Indiana Jones went for the Holy Grail and found it in a heap of other stuff, it wouldn't seem nearly so worth the quest....

Tweak # 086 - Inspired by the NPR article on DJ Johnson's Baldwin & Co, we're thinking about telling the story of your store today. How...

Tweak # 085 - A book display that is for everyone, is not really for anyone. We create powerful connections when we design for a specific...

Tweak #084 - After seeing many great stores with some hungry-looking bottom shelves, Lisa brings attention to this valuable space with...

Tweak #083 - Though I cringe when I watch someone default to Amazon to order a book in the middle of a conversation, my hope and belief...

Tweak #082 - We're wrapping up the three-part series on shelving standards with a look in the middle of the floor, where we may see a lot...

Tweak #081 - In part II of this "Shelving Standards" mini-series, let's explore what stops your customers from going all the way. What...

Tweak #080 - Join Lisa Uhrik in the latest edition of 'Two Minute Tweak' and step into Brookline Booksmith with an overview of Lisa...

Tweak #079 - In part one (#078), we were omitting signs that distract. Now, we're talking about writing that thing that can ONLY come...

Tweak #078 - We're exploring two principles of signage in our bookstores. In this first episode of two, we're editing the signs by...

Tweak #075 - Today's episode provides insights into an effective and simple method of analyzing your store's visitor journey using a...